Flounder & Sam Adams Boston Beer

Hillsborough: Our friends from Flounder Brewing sent this over!

Samuel Adams announced that Hillsborough, New Jersey-based craft brewery Flounder Brewing Company has been selected as the winner of the 2016 “Brewing and Business Experienceship,” a unique mentoring opportunity awarded to one craft brewer annually as part of the Samuel Adams Brewing the American Dream program.


Similar to an internship, the Experienceship provides hands-on educational and enrichment opportunities tailored to the winning brewery’s needs. As part of the program, the team at Flounder Brewing Company will receive a trip to the Samuel Adams Boston Brewery for coaching and mentoring from a variety of Samuel Adams experts and brewers involved in ingredients sourcing, sales and distribution, package design, and more. Additionally, they will have the opportunity to brew a collaboration beer with the Sam Adams brewers and receive funding to attend industry events such as The Great American Beer Festival.


Founder Jeremy “Flounder” Lees, along with co-founders, Daniel Lees (his brother) and Billy Jordan (his cousin), were selected from craft brewer applicants that are part of Samuel Adams Brewing the American Dream, a micro-lending and coaching program for small business owners working in food, beverage, and craft brewing. The brewers were chosen by a panel from Sam Adams, based on their passion for brewing quality craft beer, current success, and strong growth potential.   


“This is our fifth Brewing and Business Experienceship, and the program continues to provide our fellow craft brewers with valuable support and advice – something I had trouble finding when starting Samuel Adams 31 years ago,” said Samuel Adams founder and brewer Jim Koch. “I first brewed Sam Adams in my kitchen and the Flounder Brewing Company first brewed in their garage, so we understand the challenges of expanding and scaling as an up-and-coming brewery. I look forward to working and collaborating with the Flounder Brewing family as they continue to provide innovative craft beers in New Jersey and beyond.”


In 2005, Flounder along with his brothers and cousin began experimenting with brewing in Flounder’s apartment and then expanded to the garage of their 90 year old Ukrainian grandmother, Babi. Their grandfather, a beekeeper and the original artisan in the family, was the inspiration for the Flounder Brewing Company’s flagship beer, Hill Street Honey Blonde Ale. The brothers and cousin sought out a $6,000 loan from Brewing the American Dream when they decided to purchase a small system and move from a garage to a nano-brewery of their own in Hillsborough, NJ. Flounder Brewing has continued to grow and now has more than ten seasonal and year-round craft beers and will be expanding and hiring their first employees in early 2016.


“We’re really excited to have been chosen for the Brewing and Business Experienceship,” said Jeremy. “Our beers are brewed with the hope that every time you crack one open, you’ll have a good time, take a moment, and enjoy the people around you.  We encourage everyone to experience their beer ™. This program will help us provide that experience to more drinkers and help us expand. We can’t wait to meet with the team at Sam Adams, and really look forward to visiting the Boston brewery.”


15% off entire bill for NJCB Members at Flounder, located at 1 Ilene Court Building 8 in Hillsborough.

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